SendinBlue vs AWeber Which Is Better ... and Cheaper

AWeber is one of the most popular email marketing services out there. However, if youre a bit more budget-conscious, youll probably be looking for an alternative. This is where the topic of SendinBlue vs AWeber comes into play.SendinBlue is on many users radars due to the platforms similar feature set and a pricing model thats perhaps more beginner-friendly.Today, we compare the two and see who comes on top between SendinBlue vs AWeber. When it comes to the must-have features the things youd expect to find in every quality email marketing tool both SendinBlue and AWeber dont disappoint.Either tool brings all you might need to run a successful email marketing campaign. The differences are in the specific ways in which those features are delivered, but well get to that.Both SendinBlue and AWeber allow you to:send classic email broadcast campaigns 📠¢build your emails via a visual editor with drag and drop ðŸâ€" ±Ã¯ ¸ choose from a range of email templates 🎠¨split test your campaigns â™ »Ã¯ ¸ use email API connect third-party tools âš™ï ¸ integrate with other apps ðŸ”Å'create sign-up forms and publish them on your website 📛manage your contacts and segment them into different lists 👠ªtrack your results with advanced analytics 📈monitor your efforts via official mobile apps 📠±To make things more interesting, here are the features that are a bit more unique to each platform:Starting with SendinBlue; it comes with an excellent module for email automation, allowing you to send emails based on a number of triggers that you can set.For instance, you can send emails based on the users behavior in your shopping cart, or when they visit a specific page on your site, or when its their birthday, plus limitless other scenarios.You can also take things up a notch and design complete automation workflows based on the users interaction with the previous messages plus a range of other factors.SendinBlue also comes with an SMS module allowing you to do a bit more old-school direct outreach campaigns based on SMS messages. (Messaging to different countries has different price tags attached.)Lastly, theres also a growing social media module, currently allowing you to create Facebook ads and roll them out.AWeber, on the other hand, is a bit more geared toward integrating your email marketing efforts with other marketing or client acquisition channels. The app integration catalog of AWebers is very impressive with more than 700(!) tools there.This opens up a lot of possibilities, including things like integrating your email lists with PayPal, so that whoever buys from you there can also subscribe to your list at AWeber. Similarly, you can enable integrations with Etsy, Eventbrite, Facebook, and other platforms.AWeber also has some ready-made subscription forms that you can add to your Facebook page, Shopify store, WordPress website, and more.One very blogging-friendly feature in AWeber is the possibili ty to trigger emails automatically from your blogs RSS feed (called Blog Broadcasts). That way, you can have your emails sent the minute a new blog post goes live on your blog.AWeber also has its own email automation module thats similar to SendinBlues.  With it, you can send different emails based on the actions the subscriber takes on your other emails. Still, SendinBlues offering in this regard seems to be a bit more feature-rich you can create fairly advanced scenarios.Lastly, AWebers mobile app looks to be a tad bit more useful than SendinBlues, which can be important if you do a lot of your list management on the go.Overall, Id say SendinBlue is more feature rich in other areas automation, transactional emails, even social media marketing making it a more complete online marketing platform. AWeber is set on email marketing first, which is a great thing if thats the only element you need.📚 Read also: GetResponse vs AWeber SendinBlue review💠¸ PricingThis is probably something youre the most interested in. Heres how the platforms compare.First, SendinBlue:And AWeber:There are a couple of significant details here:First of all, SendinBlue has a free plan. As part of it, you can send up to 300 emails a day (adding up to 9,000 a month). And you can serve an unlimited number of subscribers.Secondly, AWeber charges you per contact, whereas SendinBlue charges per email sent.Because of this significant difference in pricing models, its rather difficult to compare both platforms head to head and point out which is cheaper. This all depends on how many emails youre going to be sending and how many people youre going to be sending these emails to.Still, in general:If you have a relatively small list, you can probably support it with SendinBlues free plan.If youre going to be contacting your list often multiple times a week, AWeber is going to be cheaper.If youre only going to contact your list once a week or even less frequently, youre going to g et more bang for your buck with SendinBlue.Though, as always with these things, you should analyze this on your own and see how much youll likely spend with your projected email volume and list size.🎠¨ Design and email templatesThis is a department where both platforms offer a lot! And, interestingly enough, they both have around 700+ email templates for you to choose from.That being said, AWebers templates seem to be a bit outdated compared to SendinBlues. Or at least the ones presented at the top of the list havent been that impressive:SendinBlues look a lot more modern and overall more attractive. They just dont require that much work on your part to make your emails look great:Both companies claim that their templates are ready for mobile, which is great!👠 Ease of useThe user interfaces with either SendinBlue vs AWeber are functional and dont hide any crucial features or settings.SendinBlues interface is uniform throughout, meaning that your experience as the user is consistent as you go through the different panels from managing your list to creating campaigns and sending them out.Heres the main dashboard:The email builder itself is also good-looking and not confusing, and it works with drag and drop:AWebers dashboard looks even better if Im honest. Every option is clearly visible, and AWeber highlights all the key features the things you most likely want to do:The interface of the email builder is a bit more complex, but still nothing too difficult to wrap your head around.Both platforms score highly when it comes to reports and tracking of your sent emails. You get a lot of insight into your emails performance and what can be done to improve these results. Heres SendinBlues tracking module:âš™ï ¸  Website integration optionsBoth platforms can be integrated with a WordPress  website fairly easily. Though, the process itself might be a bit counterintuitive at first.Heres the gist; while each platform has an official WordPress plugi n that you can use, thats perhaps not the most effective way of integrating things. Those plugins can be wonky.Instead, you can do one of two things:either create a subscription form normally in your platform of choice (SendinBlue or AWeber) and then embed the source code of it in your site in a sidebar widget or below your posts,or, you can integrate each platform with a third-party solution like OptinMonster, Bloom, Convert Pro, or similar these give you some cool features and are overall much more functional than what you get with just SendinBlue vs AWeber.In other words, yes, you can integrate both AWeber and SendinBlue with your WordPress website, but youll most likely need a third-party tool to get the most out of this integration.🠏† SendinBlue vs AWeber: which is better overall?Both AWeber and SendinBlue are great email marketing services, and they both deliver you the full package of features that you might need. The difference is in the details.SendinBlue is a more complete online marketing platform, letting you do not only email marketing but also Facebook ads, SMS campaigns, and advanced email automation. Furthermore, its also really good at the standard stuff sending email. Last but not least, SendinBlue offers a free plan and (subjectively) better email designs.AWeber has been in the email marketing business a bit longer and has more users overall. They are your email-first solution that can be great especially if youre going to be sending a lot of emails to your list. Plus, you can also benefit hugely from their 700+ integrations with other tools and platforms.So what do you think? Have you made up your mind between SendinBlue vs AWeber? Let us know in the comments. * This post contains affiliate links, which means that if you click on one of the product links and then purchase the product, well receive a small fee. No worries though, youll still pay the standard amount so theres no cost on your part.